Canton Fair | The 133rd China Import and Export Fair has concluded! What new opportunities and trends are there?
Foreign trade weathervane focuses on Canton Fair
The 133rd China Import and Export Fair was successfully concluded in Guangzhou, Guangdong Province on the afternoon of May 5. The fair was held in three phases from April 15 to May 5, with the theme of "Cantonese Trade, Mutual Benefit".As the world's largest offline physical exhibition, this year's Canton Fair set new records in exhibition area, number of exhibitors, and visitor flow. On the first day alone, 370,000 people entered the venue, including 67,000 foreign visitors. The cumulative number of visitors exceeded 2.9 million, and the on-site export volume reached US$21.69 billion.
All data hit new highs, and the exhibition had a significant spillover effect
The scale of offline exhibitions at this Canton Fair hit a record high, with an exhibition area of 505,000 square meters and more than 24,000 booths, an increase of more than 20% compared with the pre-epidemic period. The export turnover at the exhibition site was US$21.69 billion, and the export turnover on the online platform from April 15 to May 4 was US$3.42 billion. In addition, 55 industrial and commercial organizations organized delegations to attend the conference, including the China General Chamber of Commerce in Malaysia and the China Chamber of Commerce in France. More than 100 leading multinational companies organized buyers to attend the conference, including Walmart in the United States, Auchan in France, and Metro in Germany. There were 390,574 overseas buyers participating in the online conference. Exhibitors have uploaded a total of 3.07 million exhibits, including more than 800,000 new products, about 130,000 smart products, about 500,000 green and low-carbon products, and more than 260,000 products with independent intellectual property rights.
New products, new technologies and new processes were displayed for the first time. High-end, intelligent, customized, branded and green and low-carbon products made their debut and were favored by global buyers. This highlighted that Chinese manufacturing is constantly moving towards the middle and high end of the global value chain and demonstrated the resilience and vitality of China's foreign trade.

The data of the Canton Fair hit a new high, and exhibitors at home and abroad are enthusiastic about participating in the exhibition, which will help promote global economic and trade circulation. Although overseas buyers are still recovering in attendance, they are more willing to place orders and faster. In addition to on-site transactions, many buyers also make appointments to visit factories and actively participate in online exhibitions. In the future, more cooperation is expected to be achieved, and the spillover effect of the Canton Fair will be further utilized. The Canton Fair is an important platform for global exhibitors and exhibitors to perceive the market and feel the pulse of global economic and trade development. It allows them to make new partners and touch new business opportunities on the Canton Fair platform.
In order to improve the effectiveness of trade matching, this Canton Fair held a total of 52 "Trade Bridge" global trade promotion series activities, 8 "Haobao, Haoni Explore Canton Fair" exhibition activities, 3 provincial and municipal theme matching activities, and 2 dual circulation trade promotion activities, with more than 3,000 foreign industrial and commercial institutions, buyers, suppliers, etc. from 67 countries and regions participating. This Canton Fair also held 19 trade promotion activities and 7 fashion shows to match the supply and purchase parties and promote the successful signing of multiple projects.
Under the new development pattern, the Canton Fair is witnessing a surge of new opportunities, new exhibits and new trends. Exhibitors are innovating and transforming, constantly accumulating new advantages, and demonstrating the new momentum of China's foreign trade stabilization and strengthening.
Green and low-carbon become highlights, and smart products demonstrate the strength of "China's smart manufacturing"

The green and low-carbon concept of the Canton Fair is reflected in many aspects, the most prominent of which is the presentation of green exhibits, especially in the second phase of the Canton Fair. "Low-carbon and environmental protection" is the highlight of the second phase of the Canton Fair. In the second phase, light industrial products such as daily consumer goods, gifts, and home decorations were displayed, and more than 500,000 green and low-carbon products were exhibited on site. There are 5,700 single champions in the manufacturing industry and national high-tech enterprises. The 66-year-old Canton Fair has witnessed the transformation of China's manufacturing to "smart manufacturing", and its continuous progress towards the middle and high end of the global value chain, forming a new export momentum.
my country is shifting from "manufacturing" to "intelligent manufacturing", and the exhibits selected at this Canton Fair also showcase the strength of "intelligent manufacturing in China". Compared with the traditional "old three" products of furniture, home appliances and clothing, there is a very popular term in the foreign trade field recently - "new three", which refers to the three types of export products: electric passenger cars, solar cells and lithium batteries. In the first quarter of this year, the growth rate of the "new three" led my country's foreign trade exports, with a total year-on-year growth of more than 60%.
In the face of new trends in international trade and new market demands, this year's Canton Fair has specially added new themes such as industrial automation and intelligent manufacturing, new energy and intelligent networked vehicles, and smart life. The new themes have attracted much attention and also helped the "new three things" of foreign trade to go overseas. The "new three things" exhibition area of electric passenger cars, solar cells, and lithium batteries attracted many buyers to stop by.
The Canton Fair saw brisk transactions, and the contribution of China’s “new three things” in smart manufacturing cannot be underestimated.
New trends in foreign trade
The structural changes in the buyers of this Canton Fair also reflect the new pattern of China's foreign trade. The top 10 in the official pre-registration rankings are:Hong Kong, India, Malaysia, Thailand, the United States, Russia, the Philippines, Vietnam, Australia, and Indonesia.
The direction of this "foreign trade barometer" has also been verified in this year's export data.
In the first quarter, ASEAN has surpassed the United States and the European Union to become my country's largest export market, among which my country's export growth to Thailand, Vietnam, Indonesia and other countries is very impressive. In addition to ASEAN, my country's export performance to Türkiye, India and other countries is also quite good, which contains huge business opportunities and potential.

Ye Fujing, director of the research department and researcher at the Chinese Academy of Macroeconomic Research, believes that ASEAN is my country's largest export market for electromechanical equipment and important components, and is the first choice for my country to expand its international export market. It is an extension of my country's domestic circulation and the forefront of the international circulation. It is a strategic rear base that provides support for my country's resource supply and stable industrial chain system. It is also the lifeline of my country's foreign economic and trade exchanges and the main battlefield for industrial chain and supply chain cooperation.
“Super circle of friends” creates super influence
Just one day before the closing of the 133rd Canton Fair, after 20 days of trial operation, the only cross-border passenger port on water in the central urban area of Guangzhou, the Pazhou Hong Kong-Macao Passenger Port, was officially put into operation. The opening of this port adjacent to the "China's No. 1 Exhibition" Canton Fair Complex has achieved seamless connection of three-dimensional transportation in the Guangdong-Hong Kong-Macao Greater Bay Area, greatly enhanced regional cohesion and radiation, and accelerated the interconnection and deep integration of the world-class city clusters and airport clusters in the Guangdong-Hong Kong-Macao Greater Bay Area.
Looking back on the past 60 years, from the first Canton Fair in 1957, which welcomed buyers from 19 countries and regions, to the current Canton Fair, which attracted buyers from more than 220 countries and regions, the "super circle of friends" of the Canton Fair has become larger and larger. The influx of buyers not only connects economic and trade, but also promotes exchanges with Chinese culture. Whether it is Chinese products or Chinese culture, everyone has a common confidence and shares the beauty.

Joan Basagana, President of the Spanish Telex Group: "The Canton Fair never disappoints us. Because we can always find good and interesting products here and establish more and better relationships with Chinese suppliers and partners."
Ali Noje from Dubai: "Thanks to China, the strong supply chain allows me to save time and effort in completing purchases!"
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The 133rd Canton Fair has come to a close, with many new collaborations, some of which are in the works, some have emerged, and some are growing rapidly.
Everything grows and has its own cycle. The same is true for enterprises. They all have a common expectation to integrate innovation into products, use products to tell the world, and let the world understand China.
Make friends with the world and benefit the world.
Source: Canton Fair official WeChat account, Focus Vision, Guangzhou Daily and the Internet
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